Ways to Leverage Innovative Packaging Trends for Your Business
Ways to Leverage Innovative Packaging Trends for Your Business
Are you the owner or manager of a business that offers consumer products? If so, selecting the appropriate packaging for your items is crucial. The era of simply placing your goods in plain cardboard boxes and displaying them on store shelves is over.
Modern packaging design innovations can significantly enhance the appeal of your products, making them stand out while outdated, dull packages are often ignored. However, an excessive focus on creative packaging can lead to unforeseen complications and costs. Let's explore how your business can effectively leverage innovative packaging designs to captivate potential customers while also keeping factors like cost and sustainability in mind.
Creative packaging should appeal to your target audience
To begin with, your innovative packaging designs must resonate with your intended audience. At its most basic, this could involve employing vibrant colors for items aimed at children or featuring an image of a fish on fish food packaging. Your imaginative retail packaging should be in sync with the demographic you aim to attract; otherwise, your distinctive packaging might be counterproductive.
Create an emotional reaction with potential customers
At its core, creating an emotional response from potential customers should always be your goal. One powerful example is creative packaging that evokes nostalgia - this emotional response transports them back to warm memories from their past!
Vintage packaging has become an incredibly popular trend over recent years, and shows no sign of abating anytime soon. When marketing products to new parents, taking this concept one step further could involve using vintage-inspired packaging ideas from the 90s that transport these consumers back to their childhoods.
Retro designs appeal to a consumer's sense of nostalgia and create the illusion that your products have always been part of their lives. Even if someone does not purchase your goods right now, your unique packaging ideas will linger with them and spark memories of earlier times when they were used in everyday life. When browsing store shelves again they're more likely to purchase your products!
Consider custom-designed containers
One key component of creative packaging is whether or not to utilize custom-designed containers. Our opinion on this is mixed; on one hand, custom design elements should definitely be included as they help your products stand out on store shelves; but on the other, customizing retail packaging with special designs might just not make the cut!
But when it comes to oddly-shaped bottles, custom packaging can go too far. Selecting an unusual container could increase manufacturing costs because fewer manufacturers would produce them at once; transportation could also become prohibitively costly if your oddly shaped product packages don't easily fit into shipping containers; store owners might find such packages hard to stock onto their shelves.
Consumers Are Demanding Sustainable Packaging
Nowadays, sustainability plays a crucial role in innovative packaging design. Numerous studies have shown that modern consumers prefer eco-friendly packaging and are ready to spend extra for it. Consequently, your priority should be to develop distinctive packaging solutions that can be easily recycled, reused, or composted. This approach will not only boost your profits by appealing to eco-conscious buyers but also contribute positively to the well-being of our planet.
Carefully Watch Your Packaging Costs
Naturally, it's essential to monitor your costs while crafting innovative packaging. As previously noted, shipping packages with unconventional shapes can be extremely costly, and the same principle applies to weight. The heavier your packages, the higher the shipping fees will be. If your products are sold in heavy or unusually shaped packaging, you may discover that these expenses begin to take up a larger portion of your budget than you'd prefer.
Use An Attractive Label For Your Unique Packaging
One of the easiest and cheapest ways to integrate creative packaging ideas into product containers is with custom labels. Not only can an attractive label make an impactful statement about your products, but Creative Package' packaging solutions allow for the integration of custom labels - some even allow screen printing directly onto their package!
If you need help integrating these concepts into your company's product packaging, give the creative packaging specialists at Creative Package a call now! We have an expansive inventory with packages specifically tailored for any manufacturing process and offer free samples so that you can test each package yourself before placing an order with us.
Creative Package provides some of the best bulk and wholesale discounts available in this industry, so contact us now to discover how we can assist your business take advantage of today's creative packaging trends.